Mr. Rob Coons, who is the Co-founder & CEO of Scout
Military Discounts, delivered a presentation about his life as an entrepreneur
for our class. One of the very first things that Rob made is that: to be a
successful entrepreneur, one needs to know how to play the home games—knowledge
of self will take on further in their career. Learning that Rob was passionate
about running businesses, I think that he really meant what he said: to really
know what you are good and not good at, so that you can play the home field
advantage and be successful by emphasizing on your specific skills. For me, Rob
was the first guest speaker that really talked more in-depth about the obstacles
that he had to face and overcome in order to be where he is now. He brought up
the event where an investor pulled the plug right before their product was
ready to go on the market. The lack of funding at the crucial moment was a
heavy set back. Although his current
product is still in development, his company through all the struggles, is
currently in a good place in terms of progress and preparation to launch and
expand their business. Through all the ‘shady’ incidents that happened mentioned
by Rob, one of the things that I got out of this presentation is that, business
means business; you will almost always at least encounter people who find ways
to get advantages over you unethically and that you should always be ready for
those encounters and have a plan B in case partnerships/deals don’t go as
planned. Relating to our class, Rob’s slide
on ways to generate revenues had me thinking by comparing what I’ve had in mind
so far about ways to bringing revenue. I feel that my scope was still too small
(inside the box) and that Rob’s presentation brought up a few suggestions that
might be useful for my Business Plan.
To decide the prices for our business’s service, I looked at some of the popular nation-wide delivery services and their pricing. For example Amazon charges its members $15/month on top of a $8.25-$10.25/month Prime subscription, which eventually is a $23-$25 for their grocery delivery service. Assuming an average consumer spends 3-4 grocery trips every month, that’d be between $6.25-$8 per trip. Vons is also another grocery delivery service, whose parent company is Safeway, offers same-day delivery. For purchases of $150 or more, Vons charges $9.95 for their delivery service. For purchases less than $150, the price goes up to $12.95. This company’s service pricing is obviously much higher than Amazon and what our business anticipated. However, it also proves that there are business models out there that can still profit off much higher pricing in exchange for the convenience that they offer. For being a local business with the advantage of time and place convenience ...
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